Who we are
Lanza Group, LLC is an Atlanta-based Hispanic market advertising and PR firm that provides multicultural marketing solutions-connecting marketers to Hispanics throughout the United States and beyond. Our staff of seasoned advertising and marketing professionals has a deep understanding of the Hispanic community, as well as strong ties to it.
About our name
The word “lanza”, in Spanish means “lance” or “spear.” To the Lanza Group’s clients, however, it means something more-that our work and messaging is always on target.
At Lanza Group, we consider our relationship with our clients to be a partnership – one founded on open and honest communication. We work with you through every stage of a campaign to provide expert counsel, answer questions and address concerns. While this level of personalized attention is rarely found at the large agencies, it is critical to our success. By understanding your brand and helping you understand the Latino community, we can deliver the results you are looking for.
- Rivera & Rivera Advertising, El Salvador
- Atlas Alliance, membership includes Trevelino/Keller, Lanza Group, The Wordshop
- Active PR
- Association of Hispanic Advertising Agencies (AHAA)
- Public Relations Society of America (PRSA)
- Georgia Hispanic Chamber of Commerce (GHCC)
- Metro Atlanta Chamber of Commerce
- American Marketing Association (AMA)
- Creativity Atlanta
- Latin American Association (LAA)
- Georgia DOT