Lanza Group Brings Salsa Fest to Atlanta with the Atlanta Braves

Celebrating Latino Culture through Dance, Music, Salsa Lessons

ATLANTA (February 4, 2010) –The Lanza Group is excited to announce their partnership with the Atlanta Braves and Turner Field to present Salsa Fest. The newest event in the Lanza Group’s yearly celebrations of Hispanic culture will include local salsa groups, DJs, bands, and demonstrations. The salsa-centric event will take place at Turner Field in the Monument Pavilion on March 21, “Salsa is such an important part of the Latino culture, and has grown immensely in mainstream America,” says Lanza Group President Ralph E. Herrera. “We wanted an event to share with the Caribbean-Hispanic crowd and also salsa aficionados of all types.” Salsa Fest is for all levels of interest, from the beginner to the experienced salsero. The stage area will feature local DJs and salsa bands playing throughout the afternoon. Salsa groups from around the Atlanta area will also be present, to give short lessons and exhibition dances to show off their talent. There will be a dance floor set in front of the stage for professionals, salsa performances and for the general crowd. “The Braves are always striving for new ways to reach our fans,” said Hill Scott, Atlanta Braves Marketing Director. “Salsa Fest is a great way for us to reach our Hispanic fans and participate and appreciate the culture of the event,” says Marketing Director for the Braves Hill Scott. With several successful events such as Fiesta Atlanta and Fiesta Georgia in their previous experience, the Lanza Group is expecting attendance to be around 10,000. Salsa Fest will be on March 21, 2010 from 12 p.m. to 7 p.m. at Turner Field. Tickets will be $10 for regular admission, and a special ticket price of $15 for admission plus one ticket to a Braves game, Sunday through Thursday. About Lanza Group: Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta’s official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia’s Hispanic Heritage Month kick-off celebration, Fiesta Georgia. For more information, please call us at 404.350.0200 or visit www.lanzagroup.com. MEDIA CONTACT: Katie Anderson 404.350.0200 kanderson@lanzagroup.com www.lanzagroup.com