We offer a full-range of services, all designed to build your company, product or brand in the Latino market. Whether it’s a simple, short-term project or a long-term, multifaceted campaign, our experts have the skills and insight to deliver results.
A well-executed campaign begins with a solid strategic plan. We start by evaluating your product or service, the specific market you’re targeting, and what you hope to achieve. Then we create a plan with clear objectives and measurable goals. Throughout the process, we manage every detail to ensure the plan is on track.
Media Planning and Placement
Creating a successful campaign depends on how best to allocate your media budget. There is more to buying Hispanic media than CPP’s and CPM’s; what is the best media available, what are the most popular programs and most efficient dayparts to reach your target market?
We know what media is attracting the desired audience that best reaches the target audience for your product. You need to know the culture as well as what is currently “hot” in order to create a successful media buy. We help you determine the right mix of advertising for television, radio, print, outdoor, online, etc. We also negotiate the best pricing and ensure the correct placement, which we continually evaluate for the duration of the campaign.
Hispanic Market Research
Before you launch a campaign, you need to know who you’re marketing to – what they like and where they get their information. To gather this input, we can create surveys and host focus groups that provide you with the qualitative and quantitative data you need to make decisions. We also offer a Hispanic Market Readiness Assessment, which ensures that your product, brand or company is ready to serve the Hispanic market and that your advertising efforts achieve their maximum benefits.
No matter the medium – television, print, radio, the internet, etc. – our talented team of copywriters, graphic designers and media specialists will create a campaign that delivers results with impact.
Public Relations and Media Relations
One of the best ways to build your brand is to get your story out to local, regional and national media outlets. We can help you develop and promote your message with a complete range of PR resources, including:
- Press kit development
- Press Releases
- Media briefings
- Media tours
- Press conferences
- E-mail blasts
- Special events
- Community outreach
- Media monitoring and reporting
- Event Marketing and Promotions
Whether it’s a small community outreach meeting, a large conference, or a full scale festival our special events team can help you plan, execute and promote your event. We specialize in innovative ways to appeal to our clients.
Community-Based Grassroots Marketing
Sometimes a company or brand creates a buzz without any apparent advertising, but the reality is that the buzz is created through a grassroots movement. We’ll help you understand how these campaigns work and help you implement one. We can also assist with lobbying and cause marketing.
Because the Hispanic community represents over twenty different cultures and dialects, translation is much more than exchanging English words for Spanish ones. Our professionals not only translate your documents, but they evaluate them for the appropriate culture and dialect to ensure their focused on the right segment.
International US Campaigns
If you are trying to break into the Hispanic market in North America from another country, be aware that the marketing strategies you use at home, might not be effective in the U.S. The assimilation of Hispanics into the U.S. culture means you must target them in different ways. We can help you communicate your value statement to your target audience.