Team

Ralph E. Herrera
President and Cofounder

"We are the perfect springboard to the Hispanic market."

For over 25 years, Ralph has been communication with Hispanics in ways that connect with their needs. He likes to say that he “was in Spanish language communication before Spanish language communications was in vogue” which is evident from his extensive experience advertising, public relations, and the broadcast industry. Prior to co-founding the Lanza Group, Ralph worked for Spanish language television broadcasters in several major markets, including Univision Television in Miami, San Juan, Puerto Rico and San Francisco. He has also worked for Spanish language radio broadcasters Spanish Broadcasting System and Univision Radio National Sales.

Born in Havana, Cuba and raised in Miami, Florida; Ralph has a deep understanding of the different Latino markets across the country as well as extensive media connections throughout the U.S. All of this provides a strong Hispanic-focused foundation for the Lanza Group’s work. He is active in the Atlanta community, serving as Vice Chairman of the Atlanta Work Force Development Agency Board of Directors, as well as a Mayor Shirley Franklin appointee to the Coretta Scott King Commission.

Arturo Samayoa
Vice President and Creative Director

"My Latino roots maintain a strong presence in my creative work."

Born and raised in San Salvador, El Salvador, Arturo immigrated to the United States in 1981. He is a graduate of San José State University, with degrees in both Visual Communications and Photography. Prior to launching the Lanza Group, Arturo was co-founder of San Francisco's Nimbus Design, where he worked on national accounts, including Abbott Laboratories, Clos du Bois Winery, E- Trade, Excite@Home, Juniper Networks, Michael Toschi International, and Sega of America.

Daniela Guevara

A graduate of Piedmont College majoring in Mass Communications, Daniela was born and raised in Hidalgo, Mexico. Daniela has worked as a radio personality for many years, and now shares her experience in the media for the organization of events and Talent coordination, including Fiesta Atlanta.

Katie Anderson

Katie joined Lanza Group as Communications Manager in early January 2010. Before joining the team, she worked with a hospitality public relations agency and small business development agency, and interned wth the Lanza Group in 2008. Kate graduated from Clemson University with degrees in Marketing and Spanish.

Caroline Elisabeth Peters

Caroline was born in Alexander City, AL. She is a graduate from Auburn University and has a degree in International Trade with a focus in Spanish. After moving from Alabama at a young age she grew up in Brazil, Texas, and Atlanta where she discovered her passion for Spanish as well as Hispanic culture. Prior to working with Lanza Group, Caroline has spent time in Spain, Argentina, Mexico, and Uruguay developing skills to better understand the International and local Hispanic markets.